RON KULE ADVISES

Amazing New Ship

2009-11-11T23:14:00.003-05:00

HOLY COW! I just saw a video about a brand new cruise ship about to launch, and it's the biggest ever made!! You need to see it on the video at my link.
See it soon...it comes with an amazing opportunity...if you're looking...

getting attention

2009-09-27T16:18:00.003-04:00

Getting attention will get you money and business, if that's what you want. Getting attention will get you opportunity and an interested ear to listen to you, if that's what you want. Getting attention will get you a lot of choices to sift through, if that's what you want.

Getting attention is important. Not getting attention limits your possibilities and the scope of your influence. You're closer to being a zero than a number when you're not getting attention. It's up to you how you want to be known, and attention-getting is an important part of the formula.

If I just got your attention, that's what I wanted.

Now it's your turn to tell me what got your attention...and what you do to get others' attention...and how that's been working out for you.

Communication as a sales skill

2009-04-21T15:21:00.003-04:00

Some people think selling is more than plain old communicating, but I believe it is not.
After a career of almost 50 years selling many things successfully, my opinion is that selling is really more simple than many "sales technique" books would have you believe.
In fact, if you can communicate at all, you can sell.
And what is comminication, after all?
Communication is getting an idea across to another, that can be understood, and that is understood and at times reciprocated. Communication takes many forms, like talking, looking, listening, reading and, for the blind, or for lovers, touching. Of course, selling something brings into play several of these forms.
Taking another look at that last paragraph it is easy to see that communication needs to have someone to whom a message is sent, and someone to receive it. The sender (seller) needs to understand what is to be sent to the receiver (prospect/client/customer). It has to be sent across a distance; no distance would mean no need to communicate (except to yourself).
If the receiver cannot or does not understand what was sent from the sender, is there a communication? Listening to two people argue or talk at the same time sounds like a lot of noise, and it is...noise.
When an idea is sent and received well and is understood the result is an understanding. One can check if a communication has occurred by discovering if there is a new understanding as a result. If there is, communication has happened; if not, it was just noise.
Selling, then, to be effective, entails your own understanding of what you are selling, your understanding the there is someone to sell to in front of you, or on the telephone, and that you are going to have to get your ideas and data to them across a distance in such a way that your ideas and data can and will be understood by your prospect.
Additionally, your intention must be adequately strong to propel that communication (sales pitch) to your prospect well enough for it to impinge favorably on them in order for them to be able to change their mind and buy from you!
Selling is communication that brings about new understandings and a change of mind in your prospect...if only the change to a decision to buy your product or service.
There is more to selling, but understanding that effective communication implies the presence of these fundamental ingredients is vital and basic knowledge to succeed in sales.
Ron Kule

skilled selling requires know-how

2009-03-10T17:48:00.002-04:00

More millionaires come from sales or selling careers than from any other industry, so it is an important skill to have. Yet, many books written on the subject are either too complicated for someone new to selling to understand easily, or inadequate with the data they impart and, therefore, not of much use practically.

Some may in fact be written to make selling actually appear to be complicated so there will be less competition from other salespeople!

Still, most sales technique books do provide useful nuggets of information that salespeople somehow cobble together and use in their selling careers.

There is a better way to achieve success in selling! It begins by identifying the fundamentals of communicating with others, and moves forward with the practical improvement of the abilities necessary to communicate at all. Couple that understanding with a basic understanding of the natural progression any communication takes between two or more people when selling is occurring, and the basic skills involved in selling become learnable to anyone young or old.

That is what my sales training manual is all about; the identification, exercising and utilization of the very fundamental awarenesses and skills of successful selling and communication.

I invite you to buy and read my book which you can do from my website (see link provided). Every publication is sold with a satisfaction guarantee. People from all over the world have used my data to improve their sales careers, and you can, too.

sales newsletter

2009-01-27T17:34:00.004-05:00

The B.E.A.S.T. Newsletter is publishing now, and subscriptions are free until a time coming soon when they will be paid-only.
The purpose of the newsletter is to be a format for salespeople from around the globe to interact with each other and share tips, sales solutions and other related information like anecdotes from selling, funny experiences, wins and failures that tought lessons.
It is a place to get sales help and to give help.
The newsletter is written by Ron Kule who has had a 50 year career in sales, who has been at or hear the top of every sales organization he has ever represented, but the contributions of the subscribers motivate the direction of the content each month.
If you want to have such a place to come home to after a day of tough selling...or when you wish to gloat or boast over a big win...subscribers will listen, comment and acknowledge what you have to say. So will the "BeastMaster".
The idea is that the interactive help will make us all true "monsters" of sales, whose sales stats make others look in awe and wonder upon seeing them and say, "WOW! What a "Monster" that salesperson is!"

A NEW YEAR BECKONS

2009-01-02T14:32:00.002-05:00

Here we have a new year in front of us all. What will we make of it? Does the past year have any influence upon our success this year?
The answer to the first question is we will have what we make of it, and that's all. So you have to make your decisions now about what you want to have this year...and work backwards to what you have to do to get it and then you will know what you have to be to begin.
The 2nd question's anwer is only if you let it affect you. While it is true that what we do today affects our tomorrows, we are in a uniquely new unit of time now. What you decide TODAY makes your tomorrow.
The illusion of time is that things linger, but the actuality upon which all things reply is simply that you can CREATE anew new successes and new sales.
Truthfully, you have no other choices: create or lose; those are the options.
So.......START!

GETTING ATTENTION IN SALES

2008-12-30T13:08:00.002-05:00

Getting a prospect's attention is vital to obtain a closed sale. In order to get someone's attention you have to be willing to invade another's privacy. You have to be able to bring down this privacy wall at least momentarily, despite the fact that most people do instinctively feel a personal sense of privacy that must not be invaded.
There is a difference between "willingness" and "ability" to invade privacy. Willingness requires an understanding that it is alright to be there and to communicate with another; HOW WELL one communicates is ability.
Being willing to be there and communicate about your product or service requires first the decision to just do it, and then your knowledge of your products or services and how they might benefit the prospective buyer comes into play. To the degree you have actually made a firm decision to sell something to someone, combined with the degree of certainty you have about your wares, success is bound to happen.
Your ability to sell is really the ability to communicate and to communicate well. Your confidence in your decision to sell and in your product/service knowledge does communicate across to your prospect, and it is this confidence that often ensures your sale, or easier selling.
One test of this proposition is to go out and sell someone something and afterward ask them what it was you said that helped them make their decison to buy. The answer that comes up most consistently is a sense of confidence it was the right thing to do or that it just made sense after hearing what you had to say. In other words, they cannot reiterate what it was you actually said to them, but they tell you they felt a confidence they were making the right decision -- they relied upon your expressed confidence and certainty, not the details of your words.
Selling by decision, knowledge and confidence are skills that can be exercised. Such abilities are trained in and enhanced with repeated practice -- a function of my sales training manual found on my web site http://sos4sales.com

Communication solves everything

2008-12-22T15:27:00.004-05:00

There really isn't a lot between one person to another, except for communication, when you think about it.
It appears that everyone in the audience at the movies sees the same movie, but when you ask them their opinions or their viewpoint of what they saw it's possible to get a hundred different answers. What's that all about?
So, do we really know exactly that we each see the same movie...or is it that we agree closely enough to create the illusion that we all see the same thing?
This conundrum has much more to do with selling than it first appears to have. If there is really only communication to bridge the gap between all of us then communication skills and handling IS the basis for all selling. Anything we can learn, practice and accomplish in communication skills, then, becomes a vital factor for selling success.

Surviving the Holidays

2008-12-19T18:53:00.003-05:00

The Holiday Season could have you seeing red when you should be seeing GREEN. That is, if you let the broken schedules and meetings get you down.
Green is a happier color when it comes as a direct deposit or a check, or even in the form of real American dollars counted out into your hand...remember those days? Nothing like a Christmas bonus or a year-end, "You were just crowned, 'Salesperson of the Year!'"...here's your bonus.

So, how do you avoid getting crushed from the usual holiday mishaps? The best way I know is to maintain your own position in space; in other words, stay in the chair, make the next call, talk to the next prospect, and above all, remember your purpose -- that personal reason for doing what you are doing: making the next sale happen!

You will find that if you just keep your own true purpose firmly in mind, you will remain impervious to the perils of the holidays and, with a little more work on your part, you will advance to the next win, the sale that eluded you in previous holiday seasons.

HAPPY HOLIDAYS!

THE BULLDOG

GETTING ALONG WITH OTHERS

2008-12-18T14:58:00.002-05:00

What's the best way to get along with others, you ask? Well, in conversation or in selling situations I find the best way is to look at them until they look at you; just get their attention. Then tell them a bit about you and ask something about them -- takes some of the mystery out of the air.
Once you've cracked the ice, you can talk about various things to warm up the communication even more. You will find what others like, they will readily communicated with you...and feel more at ease with you, too.
From that perspective you can create agreements with others. Upon agreements the world turns smoothly.
That's what I think...what do you think?
-- Bulldog

What do you mean...you can't sell?!

2008-12-08T19:15:00.003-05:00

Too many people think they cannot sell. Perhaps they secretly admire those they think can or they think, "selling is a gene - some people have it and some don't."

That's not true.

Selling well is an art which derives from a lot of learning about a subject, a definite reaching out for the responsibility to tell someone else about that subject, and then controlling with certainty the selling circumstances.

Selling well is not innate; it is learned. It is practiced, over and over and over again...until one gets good at it.

Just like any other profession or skill.

And anyone can learn to sell anything...with the right education of how to sell.

can't sell the crazies...

2008-12-03T19:58:00.003-05:00

The fastest prospect I ever sold was a bank president who asked me to play one track of the music CD I had as part of a complete, multimedia marketing campaign that was going to cost him about $9,000...and in less than a minute of play time he said, "OK. I'll take it...and I'll bet you that was the feastest sales you ever made!"
It was. He paid on the spot, too.

SURVEY: DEFINITION OF SELLING

2008-12-03T19:38:00.002-05:00

Submit your definition of what selling is. This is a survey to find out if there is a common denominator understanding of selling among people...or what people do not understand about selling.

INTRODUCTION

2008-12-03T18:46:00.000-05:00

If you find you would like some advice on a selling situation you wish to handle, then speak to the "bulldog" here, and he will advise you.
Bulldogs learn from listening, too.

http://sos4sales.com